What does the lack of a 13th floor in high rise buildings say about modern society?

Many buildings omit the 13th floor because of the number of people who carry a ridiculous superstition about the number 13.

What does this say about our society? How much are we willing to put up with?

And more to the point… How elaborate does a superstition need to be before it becomes a religion? Where does superstition end and religion begin?

You know what else? The company that made my wristwatch omitted the number 13 on the watch face!